Our mission
Growth Through Purpose
We help companies deliver growth by tapping into the unprecedented power of purpose across brands and human capital in 5 key areas:
Purpose-Led Growth
Achieve financial, talent and ESG targets by incorporating the high points and removing the friction points in the purpose journey.
Brand Strategy
Strengthen and amplify the fundamental metrics that drive brand growth, powered by digital, data and a relentless focus on the customer.
Digital Transformation
Transform each step in your business with the most effective digital technology to drive significant improvement in operational process, customer satisfaction, talent empowerment and ultimately financial growth metrics.
Talent & Culture
Harness and unleash the power of talent and culture through a human-centered, digitally-driven approach to the entire journey from acquisition to retention to succession-planning.
ESG Innovation
Ensure ESG benchmarks are hardcoded into meaningful action through digital, data and talent to drive the triple bottom line - financial, social and environmental.
Slowdown in Brand Growth
Competitive Pressure
Digital Transformation Inertia
Dysfunctional Leadership & Culture
Purpose Fatigue
THE EQUITY MODEL
Our Equity Model™ premise: Great People build Great Brands that drive Great Returns for all.
What creates Greatness? Equity. Being Valued, Capturing Value and Sharing Value.
Human equity ensures people feel they belong and deliver their best.
Brand equity is driven by your talent who epitomizes your story.
These two forces drive the triple bottom line - financial, social and environmental.
We have applied our Equity Model™ across clients in the tech, healthcare, fintech and media sectors in the US and globally, contributing to stronger growth trajectories..
Agile Mindset
We go beyond the traditional consulting methods of Discovery, Analysis and Recommendation. We adopt the agile mindset by uncovering insights in the natural “habitat” of the business through live observation, participation and engagement and through smart experimentation using data, tech and content during the flow of the engagement.
We deliver insights-driven, digitally-powered next steps, not research-laden powerpoints.
Connective Flow
Business problems cannot be solved using siloed thinking. A Brand Strategy challenge has multiple facets that may originate from e-Commerce friction, disempowered customer service representatives or poor financial billing processes. Not unlike the human body, an organization is dynamic, interdependent and connected and taking a macro view is critical.
We go deeper and solve the whole puzzle. We don’t deliver one-sided, fancy frameworks.
THROUGH EQUITY, WE ACHIEVE PURPOSEFUL GROWTH.
Clients
Voice of Leaders
It was a great panel discussion because Raquelle mastered the content so brilliantly!
Raquelle is creating a new way for organizations to think about empathy and how to think outside-of-the box. The combination of neuroscience, art, empathy and storytelling is a wonderful process for exploring new ideas.
Raquelle skillfully engages audiences and drives them to action with her persuasive style, growth mindset and marketing acumen.
Raquelle is an accomplished marketer and passionate leader -- she vividly makes brands come to life with growth strategies and creative that resonates.