What’s the story?
Think of what happens when you have the opportunity to really listen to someone. When you focus on what a stranger has to tell you about their experience, and you follow along with their journey as they speak. Think of how you get pulled into their version of the world, how you reach out, seeking a deeper connection. And how that connection fundamentally evolves the way you look at the world and your fellow humans in it. That, friends, is empathy in action, and it is the foundation of EQUITY.
THROUGH EQUITY, WE CAN ACHIEVE UNITY.
To achieve gender equity around the world by inspiring empathy through emotive storytelling, empowering art and disruptive technology
Generate positive, impactful changes in girls’ education, foster inclusive workplaces and ignite women’s empowerment
Support and embody Sustainable Development Goal #5 by recognizing the interdependency of all the Sustainable Development Goals identified by the United Nations
Embolden every man, woman and child, every non-binary individual, to become the allies and role models our global village urgently needs to thrive
DO WHAT IS GUTSY.
Equity in action
Madison Avenue & Hollywood
Whether it’s the success of projects like Wonder Woman and Star Wars: The Last Jedi that were led by strong female protagonists or Crazy Rich Asians that represented the rom-com genre in a new all-Asian-American flavor, or the power and effectiveness of advertising campaigns like Always’ “Like a Girl” and State Street’s “Fearless Girl,” there is a new set of standards for incorporating social purpose in brands and franchises of all kinds.
On October 3, 2018,during the world's largest advertising festival, Advertising Week NYC, we gathered personalities, professionals and thought leaders from media, entertainment, advertising, global brands and NGOs who examined how we are recreating storytelling in the age of #MeToo and #TimesUp. The event was an interactive experience with leading voices in the areas of film-making, advertising, storytelling and creativity as we identify and codify the further steps we need to take toward gender equity in advertising, storytelling and beyond.
Where did it start?
EQUITY begins with stories - those who tell them and importantly those who hear them. Our inaugural event at Advertising Week NYC on Oct 3 was a visceral, artistically provocative experience on the state of Gender Equality within 2 of the most influential (and influenced) industries in our culture: the TV & Movie industry and the Advertising industry.